
$19.95

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The 1-page Nonprofit Organizational Marketing Plan
A plan that you can complete today and use every day to make a difference.
Product Description: A PDF of 8 pages, including a tutorial and a 1-page marketing-plan template tool.
This 8-page lesson is for you if:
- You do not currently have a written marketing plan and want to create an effective one very easily.
- You want to create a plan that assures the support of your organizations top leadership and board.
- You want a marketing plan that assures that your marketing efforts support your organization’s most important goals.
In a recent survey of small, local nonprofits that serve their local communities – many in smaller cities or rural areas – 8 out of 10 have no written marketing plan at all. That’s not necessarily a terrible thing. One of the advantages that small nonprofits have is that the staff, board and volunteers all work closely enough that priorities are pretty clear and well understood.
BUT, it is better to have a plan. If you spend a little time thinking specifically about your organization’s marketing and committing your thoughts to a plan, you are much more likely to reach your goals.
The good news is that planning need not be a cumbersome chore. Here at MainStreetnNonprofitTraining.com, we believe in practical, street-smart solutions, and we have created on for those of you who do not have a marketing plan.
If you follow the easy steps in this document, you can go from having no plan at all to having an effective plan – today, with a document that is just one side of one sheet of paper. Then, as you go forward, you can refine this and continually update it, getting better and better as you go. The key to good planning, in fact, is planning fast and keeping it simple. As General George S. Patton said, “A good plan executed now is better than a perfect plan later.” So we’re not advocating a textbook marketing plan that takes weeks or months to prepare and then sits on a shelf in an indexed binder. We’re talking about a street-smart plan that works for small nonprofits with very limited marketing resources – no more, and no less.
Key Points:
- Discover the easy and effective way to create a marketing plan
- Learn why a 90-day plan is the most effective format
- Use a 1-page planning template that makes planning easy for the do-it-yourself nonprofit marketer
- Enjoy the support of your board and top leadership for your marketing efforts
- Skip the labor-wasting, non-essential parts of planning and focus on what really matters – getting things done (the right things!).
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