$19.95


NonProfit PR Training Payment Options 		Breakthrough branding for foundations and nonprofits

Managing nonprofit programs with a behavioral brand and a 15-minute communications plan. This online training course provides the small philanthropic foundation or nonprofit with a clear explanation of what branding really means in the nonprofit sector. Don't come looking for another discussion of the importance of a consistent logo, etc. This course goes many layers beyond that, to talk about things you can do today, yourself, to plan and build a well-branded organization. Please note that this course is written from the perspective of foundations and nonprofits in the social services, human services and education sectors; there will be a separate course in the coming weeks designed separately for the distinct needs of nonprofits in the Arts sector.

Product Description: A PDF Course of 29 pages.

This lesson is for you if:
  • You want to know what branding means, specifically as it applies to your small nonprofit
  • You have no money to spend on branding
  • You have encountered the word branding, but aren’t sure how it applies to your local nonprofit
  • You would like a clear and meaningful explanation of the term branding
  • You want some practical steps you can implement right away to strengthen your brand at no cost
  • You want to know the strategy behind planning for a brand
  • You want some tactical tools you can use to develop and maintain the brand of your small nonprofit, beginning today, for free.
More about this course:

Do you know what branding is? Do you think you know? Is branding simply about logos and slogans or is there something to the term, "behavioral branding?" Our definition is that branding = behavior. Having an effective logo is a great start, but you need to take it a few steps further, and we’ll show you how in this course. It’s all about behavioral branding…What is it? How do you determine what’s best for your nonprofit? And how do you work to develop this brand and then maintain it…at no cost? While we won’t go into detail on how to develop a new logo or slogan for your nonprofit (you can get that for free elsewhere), many more advanced branding and planning questions will be answered as we provide step-by-step information and practical tools to help you assess how effective your communications are and how to make them stronger.

Key Points:
  • Defining branding from the perspective of a small nonprofit
  • Defining behavioral branding
  • Discovering what may be holding you back from achieving your best communications practices
  • Learning how to get started when developing your brand – at no cost
  • Learning to identify potential problem gaps in your communications
  • Exploring how to maintain your brand identity
  • Discovering who needs to be involved in developing your new brand
Related Course:

This course focuses on Breakthrough Branding and Planning, but research is an integral part of this area as well. Please note that there is a course on this site on Communications Research that can be very useful in your branding and planning. That related course includes modules on Creating a Survey and Conducting Your Own Focus Group that are particularly relevant in a branding initiative.

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