 $19.95  
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Communications Research: Easy Research and Survey Tools That Work For Do-It-Yourself Nonprofit Communicators Product Description: A course of 28 pages with 4 separate lesson modules Module 1: How to get free or cheap market research to support your nonprofit fundraising, branding and awareness: from focus groups to online surveys and more. Without research, a nonprofit can waste its efforts solving the wrong problems. Module 1 provides a brief overview of the various research methods and goals that are addressed more fully within the other three "how-to" lesson modules in this course. This course is especially helpful for the do-it-yourself communicator from a small, local nonprofit. The most important tool for a do-it-yourself nonprofit communicator is research. Why? Because you can’t afford to waste time on misguided efforts. As a small organization, you have to make sure that whatever you are able to do in terms of communications, you make it count. In working with clients, research is the No. 1 gap we see, resulting often in costly mistakes or missed opportunities. Research is often overlooked because it is a vague term and takes a little time. The solution, as you'll see in this overview module, lies in taking the mystery out of market research and identifying cheap or free do-it-yourself research methods that cost little or nothing and pay off big-time. Module 2: How to make the most of free publicly available research data to support your communication campaigns This lesson module will help you if:
Key Points:
After completing the steps provided in this lesson module, your nonprofit will be empowered to develop, distribute and analyze a survey that anyone can have email access to today…for free. This lesson module will help you if:
The information in this module will give you the confidence and the specific skills to conduct effective Focus Group research yourself, with internal resources, at very little or no cost. This module will take the mystery out of Focus Group research. You will recognize the strengths and limitations of nonprofit Focus Group research; you will know the straightforward steps for planning and conducting one; and you’ll explore some very advanced tips for getting the most information possible from your session(s). This lesson module will help you if:
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Steve Cebalt
"Your Personal Trainer"
Self-paced, customized training for nonprofits that can't afford consultants
Steve Cebalt provides one-on-one training for individuals from foundations, their grantees, and nonprofits in smaller communities to help them increase their capacity to do more of their own PR, marketing, advertising and communications on a do-it-yourself basis. The courses are based on time-tested Best Practices. He offers a proven training method called Synergy Training – a self-paced method adapted from the U.S. Air Force that combines computer-based learning with the option of personal, one-on-one consulting and free follow-up support.
"The new economy can be challenging, but tough times lead to innovation. People and organizations that embrace the opportunity to do things differently will emerge stronger than ever before. That's why the Nonprofit Do-It-Yourself Store is a great nonprofit resource center for foundations wishing to provide technical assistance to grantees in smaller communities. It's also a nonprofit management resource for any nonprofit that can't afford consultants to help them build capacity for essential communications to raise awareness and revenue."
