$19.95


NonProfit PR Training Payment Options 		Media Relations for Foundations and Nonprofits

Getting What You Want From The Media: Essential Skills.

This online training course provides some basics as well as advanced tips for managing a local media relations program. From press releases, press conferences and PSAs to pitch calls and follow-ups, we'll show you some of the Best Practices in nonprofit press and media relations.

Product Description: A PDF course of 17 pages with 3 inter-related lesson modules:

Module 1: How to build a relationship with the media and your nonprofit

This lesson module will help you if:
  • You want to gain perspective on media relations for small nonprofits
  • You want to enhance a relationship with the members of your local media
  • You want to learn how to sell your message to the media
  • You want to distribute your organization's message effectively
Key Points:
  • Enhancing your perspective on media relations
  • Emphasizing your relationship with the media
  • Setting message priorities
  • Using Push and Pull tactics to distribute your message
  • Distributing your organization's message in an easy and effective manner
Module 2: How to deliver your message to the media

This lesson module will help you if:
  • You want to learn the key steps to phone follow-up calls
  • You want to utilize op-ed articles as a PR tool
  • You want to use your organization's website as an online newsroom
  • You want to use a nonprofit TV Public Service Announcement
Key Points:
  • Making effective follow-up phone calls
  • Delivering your organization's message in an op-ed article
  • Utilizing your website as an online newsroom
  • Recycling your news release to get the media to pick up your story
  • Using grassroots media tactics to convey your message
  • Using the News Digest format to increase the frequency of your press contacts without increasing the number of press releases you have to write
  • Using the Media Memo format to help the media frame your issue the way you want them to.
Module 3: How to get better results from the media

Module 3 offers some more advanced tips on packaging your news with photos and effective headlines; attaching your news to state or national trends in the media; responding effectively to incoming calls from reporters; you'll also get a checklist that can help you decide which PR strategy to use every time, and then check off the steps needed for ultimate success so you don't overlook and of the small-but-important details.

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