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Facebook, MySpace, Twitter and Your Nonprofit Sorting the bad advice from the good when it comes to online social media marketing Our most popular training topic today! Finally, get some straight answers and a clear planning template for your local nonprofit to make the most of the Web without wasting time or effort! Product Description: This 22-page course comes with a 4-page Social Media Planning Template. What you'll learn in this course: Is it worth your time to create a FACEBOOK page for your nonprofit organization? How about a nonprofit BLOG? Can you afford to ignore TWITTER when 12 million people are using it ... and its numbers have been doubling EVERY MONTH in recent months? I've heard more bad advice on this topic than anything in my career: Social Media. The term refers to online marketing tools like Facebook, MySpace, Twitter, etc. Whether or not your nonprofit organization plans on using these online networking tools, there are certain things every nonprofit communicator needs to know in order to maintain a core competency in today's marketing environment. The bad advice that I hear so often is that nonprofits should "experiment and play around with these tools ... see what works." Folks, we can do better than that! In this economy, none of us has the time to experiment and play around with Social Media, when our to-do lists are overflowing with significant responsibilities. Do we? So I've worked hard to isolate the Social Media tools that have already reached mainstream status and proven to be worth the time and effort for a local nonprofit. We’ll discuss online tools such as Facebook, MySpace, Twitter, Blogs, YouTube, GuideStar and Wikipedia. Unlike many of the experts, I'll take a stand and tell you where I think you should begin and how to prioritize your efforts. And I'll admit to some of you that after a rational evaluation, you may make a deliberate business decision to wait until some more best practices emerge before you divert time and energy from your to-do list to take on a new Social Media initiative. But I'll give you the information so that you can base that decision on facts, data, and evidence of "what works." And you'll be able to explain your decision to your boss, your board, and others who may be wondering what your organization is doing to take advantage of online marketing and networking. The purpose of this PDF course is to provide you with that core competency in online marketing, also known as Social Media or "Web 2.0." Objectives:
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Steve Cebalt
"Your Personal Trainer"
Self-paced, customized training for nonprofits that can't afford consultants
Steve Cebalt provides one-on-one training for individuals from foundations, their grantees, and nonprofits in smaller communities to help them increase their capacity to do more of their own PR, marketing, advertising and communications on a do-it-yourself basis. The courses are based on time-tested Best Practices. He offers a proven training method called Synergy Training – a self-paced method adapted from the U.S. Air Force that combines computer-based learning with the option of personal, one-on-one consulting and free follow-up support.
"The new economy can be challenging, but tough times lead to innovation. People and organizations that embrace the opportunity to do things differently will emerge stronger than ever before. That's why the Nonprofit Do-It-Yourself Store is a great nonprofit resource center for foundations wishing to provide technical assistance to grantees in smaller communities. It's also a nonprofit management resource for any nonprofit that can't afford consultants to help them build capacity for essential communications to raise awareness and revenue."
