Steve Cebalt
"Your Personal Trainer"

Self-paced, customized training for nonprofits that can't afford consultants

Bad Advice on Online Marketing: From Facebook to Twitter
"WebinarNow!": Available for download for the next 7 days!

This webinar broadcast recording comes with a 2-page Social Media Planning template, a video of the recorded webinar, and a PDF of the PowerPoint webinar.
Facebook, MySpace, Twitter and Your Nonprofit. Our most popular training topic today! Finally, get some straight answers and a clear plan for your local nonprofit to make the most of the Web without wasting time or effort! Unlike most webinars, you can download this one and watch it whenever you want. Also, this session is open to everyone.

Cost: $19.95. As soon as you submit your credit card payment, you’ll receive a link that enables you to download this webinar video, a PDF of the PowerPoint, and a 2-page Social Media Planning template.
What you'll learn in one hour:


Can you afford to ignore TWITTER when 12 million people are using it ... and its numbers have been doubling EVERY MONTH in recent months?

I've heard more bad advice on this topic than anything in my career: Social Media. The term refers to online marketing tools like Facebook, MySpace, Twitter, etc.

Whether or not your nonprofit organization plans on using these online networking tools, there are certain things every nonprofit communicator needs to know in order to maintain a core competency in today's marketing environment.

The bad advice that I hear so often is that nonprofits should "experiment and play around with these tools ... see what works."

Folks, we can do better than that! In this economy, none of us has the time to experiment and play around with Social Media, when our to-do lists are overflowing with significant responsibilities. Do we?
So I've worked hard to isolate the Social Media tools that have already reached mainstream status and proven to be worth the time and effort for a local nonprofit. We’ll discuss online tools such as Facebook, MySpace, Twitter, Blogs, YouTube, GuideStar and Wikipedia. Unlike many of the experts, I'll take a stand and tell you where I think you should begin and how to prioritize your efforts. And I'll admit to some of you that after a rational evaluation, you may make a deliberate business decision to wait until some more best practices emerge before you divert time and energy from your to-do list to take on a new Social Media initiative. But I'll give you the information so that you can base that decision on facts, data, and evidence of "what works." And you'll be able to explain your decision to your boss, your board, and others who may be wondering what your organization is doing to take advantage of online marketing and networking.

The purpose of this webinar is to provide you with that core competency in online marketing, also known as Social Media or "Web 2.0."

Objectives: DOs and DON’Ts

Do plan on learning some surprisingly good, simple, effective uses of Social Media that are free and within the reach of any nonprofit communicator.

Do attend even if you aren't currently using Social Media, because a certain knowledge of this topic is essential for any nonprofit communicator today.

Do attend to get a Social Media Planning template that will help you determine where to start -- a decision that is different for every nonprofit organization.

Only one "Don't" -- don't expect a hands-on tutorial on setting up a Facebook page or creating a blog or a Twitter account. This is an overview course and a strategic decision-making course; hands-on tutorials go beyond the scope of what we can do in an hour-long session.